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NNPC/MPN JV partners FRSC for behavioral road safety awareness campaign

NNPC/MPN Joint Venture is partnering with Federal Road Safety Corps (FRSC) to deliver road safety initiatives across Nigeria over the coming 12 months. This is part of the road safety awareness behavioral campaign, which aims to foster safe driving practices in road users, boost youths’ employability and enhance overall safety level of road users across.

The campaign which was flagged off with a launch ceremony at FRSC headquarters, Abuja on March 22, 2016, is the second phase of the ExxonMobil-supported road safety initiative that began in 2014.The program has the endorsement of Nigeria’s National Assembly, Ministries of Transport and Works, National Association of Road Transport Owners (NARTO), National Union of Road Transport Workers (NURTW) and World Health Organization (WHO).

In the last two years, ExxonMobil has supported the FRSC in its efforts to reduce road accidents by promoting road-safe behavior. Feedback from initial campaigns shows a positive impact on road users - FRSC statistics reveal a 20% reduction in road accidents due to the program’s sustained efforts since its inception.

Speaking on behalf of ExxonMobil affiliates in Nigeria, the Manager, Government and Business Relations, Nigel Cookey-Gam highlighted the importance of the campaign as regards the economic, social and medical trauma associated with road crashes which are completely avoidable.

“By sponsoring this campaign, we hope to broaden the understanding among individuals, and government, on safety road usage practices and employ all to play a role in shaping its future and helping advance safety,” Cookey-Gam explained.

The road safety campaign will leverage on the learnings from the past two years and will have a two-pronged approach - outdoor messaging campaigns utilizing highly visible billboards, and capacity building / skills acquisition training for public transportation drivers and company logistics teams.

Government representatives present at the launch included the Corp Marshal and Chief Executive of the FRSC, Secretary to the Government of the Federation (SGF), Chairman, Federal House of Assembly Committee on Road Safety, WHO Country Representative and other top government and civil organization dignitaries and representatives.