The service was created based on groundbreaking research supported in partnership with the Cherie Blair Foundation for Women and Booz & Company, on the challenges women entrepreneurs face and how mobile technology can be used to address them. The research concluded that the extensive and ever-increasing penetration of mobile phones in developing and emerging markets presented a significant opportunity to women entrepreneurs who were looking to grow their businesses.
Throughout 2012 and 2013, the ExxonMobil Foundation worked with Cherie Blair Foundation for Women to translate this study into action, launching Business Women in Indonesia, Nigeria and Tanzania. The application provided women entrepreneurs with over 250 targeted tips and practical advice for starting and running successful businesses.
The mobile service, which received the 2013 Global Telecoms Business Award, reached more than 100,000 women. The Cherie Blair Foundation for Women and the ExxonMobil Foundation have partnered with Michigan State University to measure the impact of the program, and will release key findings in 2014. To complement the Business Women messages, The Cherie Blair Foundation for Women and the ExxonMobil Foundation continue to work with local NGO partners in all three countries to train over 4,000 women entrepreneurs in business management.
The Business Women mobile application aligns well with our national commitments to promote women and economic development. This programme will help increase the number of economically empowered women in Tanzania and be a valuable resource for our nation's women entrepreneurs.
Mrs. Salma Kikwete, First Lady of Tanzania